Connect GA4 to Tablize and ask about traffic, conversions, and landing pages in plain English — and reconcile sessions against real orders.
GA4 has the data, but getting an answer out of the Explore interface is its own skill — dimensions, metrics, segments, and a UI that fights you. Worse, GA4’s reported conversions rarely match what actually landed in your store. Tablize lets you ask GA4 questions in plain English and, crucially, join the result against the orders and revenue that live in your other systems.
The Explore reports are powerful but unintuitive, and most questions span several of them. And GA4 attribution is modeled — it estimates conversions — so a “conversion” in GA4 isn’t a paid order in Stripe or Shopify. Without reconciling the two, you’re optimizing against a number that doesn’t tie out to revenue.
Connect Google Analytics 4 in a couple of clicks — see the GA4 integration guide. Session and event data sync into your workspace, queryable by the agent in plain English instead of through the Explore UI.
Ask the diagnostic question directly — “why did conversions drop on Tuesday” — and the agent walks the dimensions for you (source, device, page) and reports the most likely cause with evidence. Because your store data can live in the same workspace, it can also reconcile GA4 sessions against real orders by source.
Keep the useful ones: a weekly traffic-and-conversion brief, a daily GA4-vs-revenue reconciliation, or a dashboard your team checks every morning. Start from an analysis template, or bring your store database in and chat with your data for end-to-end attribution.
Try it on your own Google Analytics 4 data — free, first answer in under a minute.