Your ecommerce dashboard,
built by asking.
One workspace across your Shopify orders, ad spend, and costs. Ask for the numbers that decide your week — revenue and margin, best and worst SKUs, refund rate — and Tablize builds the dashboard and keeps it live. New orders flow in through webhooks, so what you see is always today.
Ask once, watch it stay current
A real exchange from a DTC store: one plain-English question, a concrete answer with margin after ad spend, and a Keep bar to make it permanent.
How are we doing this week? Revenue, margin after ad spend, and my best and worst SKUs.
$62,940 in revenue across 794 orders. After COGS and $14,200 ad spend, contribution margin is $21,860 (34.7%). Refund rate held at 2.1%. Blended ROAS on paid is 3.1x.
| SKU | Units | Revenue | Margin after ads |
|---|---|---|---|
| Hydro Bottle 1L — Slate | 412 | $16,480 | $7,910 · 48% |
| Grip Socks 3-Pack | 288 | $8,640 | $4,320 · 50% |
| Compression Sleeve | 134 | $6,030 | $2,110 · 35% |
| Recovery Roller | 61 | $5,490 | -$180 · -3% |
Recovery Roller is selling but losing money after ad spend — the paid CAC exceeds its margin. Worth pausing that campaign.
Numbers are illustrative — yours come from your connected store, payments, and ad-spend file. Pair it with the broader sales dashboard when you sell across more than one channel.
Connect, ask, keep
Connect
Link Shopify for orders and Stripe for payments, then drop in a CSV of ad spend and cost of goods. Webhooks keep new orders flowing in.
Ask
"What's my margin after ad spend by SKU?" "Which products are losing money?" The agent joins the sources and answers in plain English.
Keep
Turn it into a live dashboard, a weekly recap, or a Watch on refund rate — so the store watches itself between check-ins.
What Tablize keeps running
Always-on is the point. Once Shopify is connected, webhooks keep ingesting orders, and every answer you keep runs on its own schedule.
Revenue, orders, margin, and refund rate — refreshing as orders arrive. Add stock levels to catch the SKUs about to run out.
See inventory dashboard →Every Monday: revenue vs last week, margin by SKU, ad-spend efficiency, and refund trend — mailed to you automatically.
Browse templates →"Alert me if refund rate goes above 4%." The agent checks on a schedule and pings you before a bad batch snowballs.
Connect Stripe →Questions a DTC operator can ask
- "What's my contribution margin after ad spend this week?"
- "Which SKUs are my best and worst performers?"
- "Is any product losing money once I include CAC?"
- "What's my refund rate trend over the last 8 weeks?"
- "Compare revenue by channel: Shopify vs marketplace."
- "Which new customers are likely to reorder?"
Connect your store on the Shopify integration and payments on Stripe, or start from a ready-made ecommerce template.
Frequently asked
What is an ecommerce dashboard?
An ecommerce dashboard is a live view of the numbers that run your store — revenue, orders, margin after ad spend and cost of goods, best and worst SKUs, and refund rate. In Tablize you build it by asking in plain English, and it keeps refreshing as new orders come in, so you never rebuild it by hand.
Does Tablize connect to Shopify?
Yes. Connect Shopify and Tablize pulls your orders, products, and customers, then keeps ingesting new orders through webhooks — so the dashboard stays current without a manual sync. You can add Stripe for payments and drop in a CSV of ad spend to see true margin. See the Shopify integration.
How do I track margin, not just revenue?
Give Tablize your cost of goods (a CSV column or a field in your store) and connect ad spend. Then ask "show revenue minus COGS minus ad spend by SKU." The agent computes contribution margin per product and ranks your best and worst performers — revenue alone hides the losers.
Can I get an alert when refund rate spikes?
Yes. Set a Watch like "alert me if refund rate goes above 4% this week." Tablize checks on a schedule and messages you when it trips, so a bad batch or a broken listing surfaces fast. Watches are available from Plus (3) and unlimited on Pro.
Is this good for a DTC brand?
That is exactly who it is for. A DTC operator gets one workspace across Shopify orders, ad spend, and costs — with a weekly recap, margin by SKU, and refund-rate Watch — without stitching together three tools. Start free on your own data and connect your store when you are ready.
See your whole store in one place.
Connect Shopify and a spend file, ask one question, and get your first answer in under 60 seconds — free, on your own data.